AssumeList™ Cookie Policy
Last updated: June 23, 2026
This Cookie Policy explains how we use cookies and similar technologies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, remember your preferences, provide essential website functionality, and enable us to offer a smoother and more efficient user experience.
We use different categories of cookies, including:
- Essential Cookies – Required for the website to function properly and cannot be disabled. These cookies enable core features such as security, user preferences, consent management, and session handling.
- Analytics Cookies – Help us understand how visitors interact with our website by collecting statistical information. This data allows us to monitor website performance and improve the user experience.
- Functional Cookies – Enable enhanced functionality and personalization, such as remembering your settings and preferences between visits.
- Marketing Cookies – May be used to measure the effectiveness of advertising campaigns, track conversions, support customer engagement tools, and provide more relevant content or communications.
Where required by applicable law, non-essential cookies are only placed on your device after you provide your consent. You may review, update, or withdraw your cookie preferences at any time through our cookie preference center.
Please note that disabling certain cookies may affect the functionality and performance of the website, and some features may not operate as intended.
In the table below, you will find detailed information about each cookie and similar technology used on this website, including its purpose, duration, and category. We are committed to respecting your privacy and providing transparency regarding the information collected through cookies. For more information about how we collect, use, and protect personal data, please refer to our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
CloudFlare
CloudFlare provides web performance and security solutions, enhancing site speed and protection against threats.
Learn more| Name | Description | Duration |
|---|
| cf_chl_rc_i | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_ni | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_m | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| __cfruid | Used by the content network, Cloudflare, to identify trusted web traffic. | session |
| __cf_bm | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | session |
| cf_clearance | Whether a CAPTCHA or Javascript challenge has been solved. | session |
| cf_ob_info | The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic | session |
| cf_use_ob | The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds. | session |
Stripe
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
| Name | Description | Duration |
|---|
| __stripe_mid | Fraud prevention and detection | 1 year |
| __stripe_sid | Fraud prevention and detection | 30 minutes |
| m | Set by payment provider stripe.com to process payments | 10 years |
WooCommerce
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
| Name | Description | Duration |
|---|
| woocommerce_cart_hash | Helps WooCommerce determine when cart contents/data changes. | session |
| woocommerce_items_in_cart | Helps WooCommerce determine when cart contents/data changes. | session |
| wp_woocommerce_session_ | Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. | 2 days |
Analytics
Analytical cookies that collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
| Name | Description | Duration |
|---|
| _ga | ID used to identify users | 2 years |
| _ga_ | ID used to identify users | 2 years |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
Sentry
Sentry is an application monitoring and error tracking service used to detect crashes, log application errors, monitor performance, and improve the reliability and security of the website. It may set cookies to maintain sessions, support diagnostics, and collect anonymous performance information.
| Name | Description | Duration |
|---|
| AMP_MKTG_ba62b82db2 | Stores campaign and marketing attribution information for analytics purposes. | ~1 year |
| AMP_ba62b82db2 | Stores an anonymous identifier used for analytics and measuring user interactions. | 1 year |
WooCommerce Sourcebuster
SourceBuster is used by WooCommerce for order attribution based on user source.
| Name | Description | Duration |
|---|
| sbjs_session | Tracks the number of page views and current page path within a visitor's session, used for WooCommerce order attribution. | 30 minutes |
| tk_ai | Stores an anonymous unique identifier used by Jetpack to collect aggregate analytics data about website usage and visitor behavior. | session |
| sbjs_first_add | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current_add | Timestamp, referring URL, and entry page for your visitor’s current visit to your store | session |
| sbjs_migrations | Technical data to help with migrations between different versions of the tracking feature | session |
| sbjs_udata | Information about the visitor’s user agent, such as IP, the browser, and the device type | session |
| sbjs_first | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current | Traffic origin information for the visitor’s current visit to your store | session |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Ads
Used by Google Ads to store and track conversion events and experiment with advertisement efficiency across the website.
| Name | Description | Duration |
|---|
| _gcl_au | Used by Google Ads to store and track conversion events and experiment with advertisement efficiency across the website. | 3 months |
Reddit
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
| Name | Description | Duration |
|---|
| _rdt_uuid | Set by Reddit to help build a profile of your interests and show you relevant ads. | 3 months |
| _rdt_pn | Used by Reddit Pixel to track page navigation and user interactions for analytics and advertising attribution. | 3 months |
| _rdt_em | Stores a hashed version of a user’s email address, when available, to help Reddit match conversions and improve ad measurement. | 3 months |
Youtube
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
| Name | Description | Duration |
|---|
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 179 days |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years |
| VISITOR_PRIVACY_METADATA | Youtube visitor privacy metadata cookie | 180 days |
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
Functional
Ensures subscriber lead tracking (such as saved properties and page views) works properly without compromising site performance.
Sentry
Sentry is an application monitoring and error tracking service used to detect crashes, log application errors, monitor performance, and improve the reliability and security of the website. It may set cookies to maintain sessions, support diagnostics, and collect anonymous performance information.
| Name | Description | Duration |
|---|
| sentry-sc | Used to maintain browser state and support Sentry’s error monitoring functionality. | ~1 year |
| session | Maintains the current user session for error reporting and diagnostics. | Session or up to 14 days (implementation-dependent) |
TrustedSite
TrustedSite provides website trust verification and security trust badges that help visitors verify the authenticity and trustworthiness of the website. The service may use cookies to remember interactions with trust badges and improve the user experience by preventing repeated displays of the same trust notifications.
| Name | Description | Duration |
|---|
| trustedsite_visit | Used by TrustedSite to recognize returning visitors and track interactions with TrustedSite trust badges and verification services. This cookie helps improve the user experience by remembering previous visits and preventing repetitive trust badge prompts or notifications. | 1 day |
| trustedsite_tm_float_seen | Used by TrustedSite to remember whether a visitor has viewed or interacted with the TrustedSite trust badge or floating trust mark, helping prevent the badge from being repeatedly displayed during subsequent visits. | 5 minutes |
